IKEA Family Omnichannel communication
Who hasn’t heard of IKEA Family? Members of IKEA Family get discounts, receive a complimentary hot drink when visiting the store, they can participate in workshops for fresh ideas, and much more. In order for members to keep up to date with great offers, they should be informed on the channels on which they like to receive news.
In cooperation with IQ mobile, Swiss Digital, and Mobiletechnics, IKEA can reach its members anytime and anywhere via mobile phone via App-Push or SMS. Whether it is special offers or information about working hours,IKEA Family members are informed at all times.
Mobiletechnics provides the SMS platform and the associated communication. IKEA has integrated its own CRM platform via SOAP APIs and can therefore manage distribution lists, campaigns and opt-outs seamlessly. IKEA Family members can unsubscribe from the service at any time with a simple stop-SMS to a Mobiletechnics short number.