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| 12.11.2007 | Calanda Goldrush – SMS and internet competition |
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Right at the start of the cold season, beer lovers are able to scratch themselves warm at their regulars’ tables, thanks to Calanda. Wherever one finds Calanda, one also receives a scratch card. An enticing free local beer and a Calanda pendant, instantly available. The scratch card also invites one to obtain a personal winning code by SMS, in the hunt for gold.
A personal code allows the recipient to log onto www.calanda.com, to instantly ascertain whether the code has earned gold coins or even the top prize of 500 grams of gold. Calanda is appealing to the playful nature of the beer-drinking community. Accessing the results on the internet provides the opportunity to acquire valuable additional information and build a longer-term dialogue with the consumers.
Customer: Heineken Switzerland AG
Duration: September 2007 – January 2008 |
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