Use the mobile phone as a direct marketing channel. Find out who your customers are and what they want, and then target them on a personal level.
Most mobile applications, mobile web portals or messaging services are essentially marketing tools. They are used to:
- boost the brand name,
- increase marketing and distribution channels;
- research the market,
- sell ad space, etc.
When done right, the return on investment for mobile marketing solutions is immense. MOBILEtechnics has a long lasting experience in mobile marketing. We have worked with some of the biggest names in Switzerland, such as Coop, 20 Minuten and Swiss Post.
Let us take a closer look at how mobile marketing really works:
- Your customers use your service, e.g. a mobile app or a messaging service.
- We systematically collect data from the users with our CRM platform. For messaging services we store the names and addresses of all users, for mobile apps we store all kinds of statistics, location based interests, retention rates, etc.
- We analyze the data, create user profiles and define targets.
- You target users individually with marketing messages, e.g. personalized ads, personal messages, etc.
Read more about our CRM solution, Mobile campaigns and Mobile advertising using the menu on the left, or contact us directly.